Services / Marketing
Marketing services connected to how you sell
Sage Kite plans and runs SEO, AI SEO, paid media, social and email marketing around your priorities, and connects it to your CRM, so you can see which channels bring in customers, not just clicks.
Search, ads, social and emailConnected to your CRMBuilt around your priorities
From channel to customerExample
- Found in search or an AI answerSEO
- Clicks a campaignPaid media
- Enquiry saved with its sourceCRM
- Follow-up sequence startsEmail
- Becomes a customerYour team
- Revenue reported by channelDashboard
Common starting situations
When marketing is busy but not clearly working.
- Spend without a clear return
Money goes into ads and content, but nobody can say which of it brings in customers.
- Activity without a plan
Posts, campaigns and emails go out, but not as part of one plan with one goal.
- Hard to find
Competitors show up in search results and AI answers, and you do not.
- Leads from ads go cold
Campaigns bring in enquiries, then follow-up is slow or never happens.
- An email list nobody uses
Years of contacts sit in a list that has not been emailed with purpose in months.
- No one to run it
Marketing happens in bursts, whenever someone has spare time.
More activity rarely fixes these. A plan, the right channels and a connection to the sales system usually do.
The channels
What our marketing services cover.
We recommend the channels that fit your buyers and budget. Most plans use two or three, run well, rather than all seven.
SEO
Being found by people already searching for what you offer, through technical fixes, useful content and local search.
AI SEO
Making your business easy for AI answers in search engines and assistants to find, understand and cite accurately.
Google Ads
Search and other Google campaigns that reach people at the moment they are looking for a solution.
Meta Ads
Facebook and Instagram campaigns that create demand by reaching the right audience before they start searching.
LinkedIn Ads
Campaigns targeted by role, industry and company, for businesses that sell to other businesses.
Social media management
Planning, publishing and routine channel management, so your channels stay consistent and useful.
Email marketing
Campaigns, segmentation and automated sequences that turn enquiries into customers and customers into repeat buyers.
Why it is different
Marketing that does not stop at the enquiry.
Growth often breaks between interest and revenue. Connecting marketing to your CRM closes that gap.
Every enquiry keeps its source
Forms and campaigns pass the channel into the CRM, so you know where each lead came from.
Follow-up starts straight away
New leads are routed and followed up automatically, so the spend that brought them in is not wasted.
Reports show customers, not clicks
Where the CRM is connected, reporting shows which channels produce customers and revenue.
No CRM, or one that needs work? CRM implementation sets up the routing, follow-up and reporting that marketing relies on.
How it works
How a marketing engagement runs.
- 01
Discovery
Your priorities, buyers, budget, channels and follow-up.
- 02
Proposal
Channels, scope, reporting and price, agreed in writing.
- 03
Audit and plan
What exists, what works, and the plan for each channel.
- 04
Set up
Accounts, tracking and CRM connection checked before launch.
- 05
Run
Campaigns, content and emails delivered to the plan.
- 06
Review
Results reviewed on an agreed schedule and the plan adjusted.
Before and after
What we need from you, and what you receive.
What we need
Confirmed during discovery
- Your priorities, budget and target customers
- Access to ad accounts, analytics and your website
- Access to your CRM or email platform
- Brand assets, past campaigns and results
- A contact for approvals
What you receive
Final scope set in your proposal
- A marketing plan built around your priorities
- Channels set up with tracking in place
- Campaigns, content and emails delivered
- Reporting connected to your pipeline
- Regular reviews and plan adjustments
Is this right for you?
Marketing works best on a system that can follow up.
Usually a good fit
Businesses with a working sales process that need more, better-qualified demand. It is often the next stage after a CRM project, once enquiries are captured and followed up reliably.
Fix this first
If enquiries already go unanswered, more marketing makes the problem bigger. Start with CRM implementation, or with consultancy if you are not sure where to focus.
Where marketing sits
Marketing is one part of the growth system.
It brings demand in. The work around it decides where to focus, captures every lead and keeps the channels running.
Questions
Marketing FAQs
Choosing channels
Which marketing channels should a small business use?
It depends on where your buyers look and how they buy. Search suits people already looking for what you offer. Paid social creates demand among people who are not searching yet. LinkedIn suits business-to-business sales. Email nurtures enquiries and brings customers back. Most businesses do better with two or three channels run well than with every channel run thinly.
What is the difference between SEO and AI SEO?
SEO helps your pages rank in search results. AI SEO helps AI answers in search engines and assistants find, understand and accurately cite your business. They overlap heavily, since both reward clear, accurate and well-structured content, so Sage Kite plans them together.
Should we use Google Ads, Meta Ads or LinkedIn Ads?
Google Ads reaches people actively searching, so it suits businesses with existing demand. Meta Ads reaches people by interest and audience before they search, which suits creating demand. LinkedIn Ads targets by job role and company, which suits business-to-business sales, and usually costs more per click. Many businesses use one as the main channel and test a second.
Why connect marketing to the CRM?
So every enquiry keeps its source, follow-up starts straight away and reports can show which channels produce customers rather than just clicks. Without that connection, marketing is judged on traffic and leads, and spend cannot be traced to revenue.
Can we use your marketing services without a CRM project?
Yes. We check tracking and follow-up before campaigns start. If enquiries would be lost because follow-up is not in place, we will say so and recommend fixing that first, since more leads into a broken process wastes budget.
Working together
How is a marketing plan built?
It starts with a discovery call about your priorities, buyers, budget, current channels and what your team can follow up. We then recommend the channels and activity that fit, and the proposal sets out the plan, scope and reporting before work begins.
How are marketing services priced?
Every engagement starts with a discovery call. The proposal then sets out the channels, scope, reporting and price before work starts. Advertising spend is separate from our fee.
How soon will we see results?
It varies by channel. Paid media can bring traffic once campaigns are live, while SEO and AI SEO build over months. Email depends on the size and health of your list. We do not promise rankings or results that depend on factors outside anyone's control.
How do you report on marketing?
Reporting is agreed in the proposal. It covers spend, activity and enquiries by channel and, where the CRM is connected, the customers and revenue each channel produces. Results are reviewed on an agreed schedule and the plan is adjusted.
Can you work alongside our existing team or agency?
Yes. Sage Kite can run specific channels while your team or another agency runs others, set the plan for others to deliver, or provide email and social media VAs to support your team.
Google, Meta and LinkedIn are trademarks of their owners. Sage Kite is independent and is not affiliated with, endorsed by or certified by these platforms.
Marketing you can trace to revenue.
A discovery call looks at your priorities, the channels you use today, how enquiries are followed up, and what a scoped marketing plan would cover.