Platforms / Keap
Keap CRM consulting and automation services
Sage Kite sets up Keap around how your business actually sells. We map how a lead becomes a customer, then build the contacts, automations, pipeline, appointments and payments to match.
New or existing accountsInfusionsoft cleanupsFixed price, agreed up front
A lead's journey in KeapExample
- Lead captured on a formForm
- Tagged and scoredTag
- Follow-up sequence startsAutomation
- Appointment bookedScheduler
- Sales conversationYou
- Quote, invoice or checkoutPayment
- Onboarding and repeat salesPipeline
Automated in KeapKept with a person
Common starting situations
Keap can automate most of your follow-up. Most accounts automate very little of it.
- Tags nobody trusts
Hundreds of tags from years of campaigns, and no one knows which ones still matter.
- Old campaigns still running
Sequences built years ago keep sending, and nobody dares switch them off.
- A pipeline nobody uses
Deals tracked in heads and spreadsheets while the Keap pipeline sits empty.
- Leads that wait
Form fills arrive untagged, so follow-up depends on someone noticing them.
- Payments without a next step
Invoices get paid, but nothing starts onboarding or tells the team.
- Automation bought, email used
Keap is paid for as an automation platform and used as a newsletter tool.
These are rarely software problems. They come from building Keap one campaign at a time, without a map of how the business sells.
Three starting points
A new Keap account, one that needs fixing, or a move to Keap.
New Keap setup
You have bought Keap, or are about to, and want it built around how you sell.
- Sales process mapped from enquiry to repeat sale
- Tags, fields and pipeline stages agreed first
- Follow-up automations built and tested
- Appointments and payments connected
Keap or Infusionsoft cleanup
Your account has grown for years and nobody is sure what it does any more.
- Audit of tags, automations and pipeline
- Dead tags and campaigns retired safely
- Key automations rebuilt and documented
- Reports the team actually uses
Migration to Keap
You are moving from spreadsheets, an email tool or another CRM.
- Export and field mapping confirmed in discovery
- Contacts cleaned and de-duplicated
- Tags mapped to the automations that use them
- Old tools retired once Keap is live
What we implement
What Keap setup covers.
Keap sells one plan with the full platform. Text messaging and extra contacts cost more, so we confirm what your account includes during discovery.
Contacts, tags and fields
Contacts, companies, tags and custom fields structured once and written down, so every automation and report works from the same clean data.
Lead capture
Forms, landing pages and multi-page funnels built in Keap's builder with your existing brand, so every enquiry is tagged and followed up.
Lead scoring and segments
Lead scoring and saved segments that show who is ready for a conversation, and who should stay in a nurture sequence for now.
Automations
Follow-up, nurture and onboarding sequences built with Advanced Automations, Easy Automations or Campaign Builder in older accounts, mapped and tested before they go live.
Sales pipeline
Pipeline stages that match how deals really move, with tasks and automations that fire as an opportunity changes stage.
Appointments
Keap's appointment scheduler connected to your calendar, with confirmations and reminders by email or text, so fewer calls are missed.
Quotes, invoices and payments
Quotes, invoices and checkout forms, with Keap Pay or your existing processor, and follow-up that starts as soon as someone pays.
Email and text marketing
Email broadcasts, templates and text messages sent from the same database. Text messaging is a paid add-on in Keap.
Integrations and reporting
Zapier, API or webhook connections where Keap has no native link, and reports on leads, pipeline, revenue and campaign performance.
Keap's required implementation
New Keap subscriptions include a required implementation package from Keap. We do not replace it. We work alongside it or after it.
Keap's implementation or Sage Kite?
Keap's implementation gets you started. We build around how you sell.
Keap requires an implementation package with new subscriptions. It is useful. Our work sits around it, and often starts long after it ends.
Required by Keap
Keap implementation
- Starts from
- Keap's templates and your goals
- Mainly
- Business mapping, done-for-you automations and data import
- When
- When you subscribe, required by Keap
- Beyond Keap
- Focused on the Keap product
Around it
Sage Kite
- Starts from
- Your sales process and team routines
- Mainly
- Cleanup, automation, pipeline and reporting tied to your growth plan
- When
- Before you buy, alongside it, or years after go-live
- Beyond Keap
- Connected to consultancy, marketing and staffing
What Keap's implementation package includes depends on the option you choose, so confirm it with Keap. Current plans and prices are on Keap's pricing page.
How it works
How a Keap project runs.
- 01
Discovery
Your sales process, current account, data and who signs off.
- 02
Proposal
Deliverables, exclusions, milestones and a fixed project price.
- 03
Process map
Tags, fields, pipeline stages and automation paths agreed.
- 04
Build
Cleanup, automations, pipeline, appointments and payments.
- 05
Test
Test contacts and payments run through every path.
- 06
Handover
Training, documentation and optional maintenance.
Before and after
What we need from you, and what you receive.
What we need
Confirmed during discovery
- Admin access to your Keap account, or your plan details
- Exports from any tools you are moving from
- Your offers, prices and how you take payment
- Existing email and text templates you want to keep
- One person who signs off the sales process
At handover
Final scope set in your proposal
- Clean contacts with a documented tag scheme
- Lead capture connected to follow-up
- Automations mapped, built and tested
- A pipeline that matches how deals move
- Appointments and payments that trigger next steps
- Training and written documentation
Is Keap right for you?
Keap suits small businesses that sell through follow-up.
Usually a good fit
Service businesses, coaches, consultants and small B2B teams that win work through conversations and repeat business, and want contacts, automation, appointments and payments in one place.
Worth comparing first
Keap is priced as a full platform, so check it earns its cost. If you mainly need email marketing, ActiveCampaign may be enough. Real estate teams are usually better served by Lofty, and course businesses by Kajabi.
Specialist experience
Previous Keap work by a Sage Kite delivery specialist
Examples are being prepared. We publish only approved, attributed work. Each example will show:
- Specialist role and what they built
- Project context and delivery period
- Screenshots with client details removed
- Results only where there is evidence for them
Where Keap sits
The platform is one part of the growth system.
Keap runs your follow-up and sales. The work around it decides what to change and keeps new leads arriving.
Questions
Keap consulting FAQs
Keap consulting
What does a Keap consultant do?
A Keap consultant designs how Keap should run your sales and follow-up, then builds it: clean contacts and tags, lead capture, automations, a sales pipeline, appointments, payments and reporting. Sage Kite starts by mapping how a lead becomes a customer, then configures Keap to match, tests it and trains your team.
Doesn't Keap require its own implementation?
Yes. Keap requires an implementation package with new subscriptions, which can include business mapping, done-for-you automations and data import. We do not replace it. We help you decide what to ask for, build what the package does not cover, and improve the account after go-live.
Can you clean up an old Keap or Infusionsoft account?
Yes. Many accounts date back to Infusionsoft and carry years of unused tags, old campaigns nobody dares switch off, and a pipeline no one uses. We audit what is there, retire what is dead, rebuild the automations that matter and document how the account works.
How long does a Keap project take?
It depends on how much data you have, how many automations need building or fixing, and whether payments and appointments are in scope. A focused cleanup is a much smaller project than a full rebuild with a migration. Your proposal sets out the milestones and dates before work starts.
Scope and automation
Can you migrate our contacts to Keap?
Usually. We move contacts, tags and history from spreadsheets, email tools or another CRM, clean and de-duplicate them on the way in, and map them to the tags and fields your automations need. We confirm what your current system can export during discovery.
Can you build Keap automations?
Yes. We build follow-up, nurture, appointment and onboarding sequences with Advanced Automations or Easy Automations, or Campaign Builder in older accounts. Every path is mapped first and tested with real contacts before it goes live.
Can Keap take payments and send invoices?
Yes. Keap includes quotes, invoices and checkout forms, and takes payments through Keap Pay or a third-party processor. We set these up so that a payment can trigger the next step, such as an onboarding sequence or a task for your team.
How much does Keap cost?
At the time of writing, Keap sells one plan with the full platform, starting at $299 a month billed annually with two users, plus a required implementation package. The price rises with contacts and extra users, and text messaging is an add-on. Check Keap's pricing page for current figures.
Working with Sage Kite
Is Keap right for my business?
Keap suits small businesses that sell through follow-up, conversations and repeat work, and want contacts, automation, appointments and payments in one place. If you mainly need email marketing, a lighter tool may do. If you sell courses, or work in real estate, a specialist platform usually fits better. Discovery is where we tell you honestly which way we would go.
Is Sage Kite a Keap Certified Partner?
No. Sage Kite is an independent consultant. Keap is a trademark of its owner, and Sage Kite is not affiliated with, endorsed by or certified by Keap or Thryv. We work on your behalf and are paid by you, not by Keap.
What happens after the project?
You own the account and can run it. Handover includes training and documentation of your tags, automations and pipeline. Where it helps, Sage Kite offers maintenance with a defined support scope, and a CRM and automation VA to keep data clean and automations running.
Is Sage Kite only a Keap consultant?
No. Sage Kite is a business growth consultancy. Keap is one of the platforms we implement, alongside consultancy, marketing, automation and specialist staffing. Keap runs your follow-up and sales; the broader work decides what to change and brings in the leads.
Sage Kite is an independent consultant. Keap is a trademark of its owner. Sage Kite is not affiliated with, endorsed by or certified by Keap or Thryv.
Build Keap around how you sell.
A discovery call looks at your current account or plan, how you win customers today, and what a fixed-scope project would cover.
