Services / Consultancy
Business growth consulting, from diagnosis to roadmap
Sage Kite finds what is holding your growth back and decides what to fix first. Through GTM consultancy, AI consultancy and fractional CMO support, you get a clear diagnosis, agreed priorities and a roadmap your team can act on.
GTM, AI and fractional CMOStrategy you can implementScoped in a written proposal
What consultancy answersOutput
- Where is growth getting stuck?Diagnosis
- What should change first?Priorities
- In what order, and by whom?Roadmap
- Who keeps marketing on track?Fractional CMO
Common starting situations
When growth needs direction before more activity.
- Growth has stalled
Revenue has flattened, and nobody agrees whether the cause is the offer, the channels or the sales process.
- Spend without a clear return
Money goes into ads, content and tools, but nobody can say which of it brings in customers.
- Too many priorities
Every idea seems urgent, so several start at once and few are finished.
- A new offer or market
You are launching something new and need a plan before money is committed.
- AI tools, no clear use
Subscriptions have been bought and experiments tried, but no one is sure where AI should actually help.
- The founder runs marketing
Every marketing decision waits for the founder, because there is no senior marketing lead.
More tools, more campaigns or more people rarely fix these on their own. The first step is knowing which problem to solve, and in what order.
What consultancy includes
Three ways to bring in senior thinking.
Use one or combine them. Most engagements start with GTM consultancy and add the others where they help.
GTM consultancy
Go-to-market strategy for the business you have now: who to sell to, what to offer them and how to reach them.
- Target customers and segments
- Offer, positioning and pricing review
- Channel priorities and budget split
- The sales process from enquiry to close
AI consultancy
Where AI genuinely reduces work in your marketing, sales and operations, and where it adds little.
- Review of repetitive work across the team
- Use cases ranked by value and risk
- AI inside the tools you already use
- Guidance on review, data and quality
Fractional CMO
Part-time senior marketing leadership for businesses that need the judgment of a CMO without a full-time hire.
- Owns the marketing plan and priorities
- Makes or guides marketing decisions
- Directs agencies, freelancers and staff
- Reports on what marketing returns
What you receive
A plan specific enough to act on.
Recommendations are written for the people who will carry them out, with the reasoning shown, so the plan survives contact with the business.
Growth diagnosis
A written view of where growth is getting stuck, from the offer and channels to the sales process, systems and team.
Agreed priorities
The few changes that matter most, ranked by expected value and effort, with what you will deliberately not do yet.
Implementation roadmap
The order of work, who does each part and what each step needs, from systems and people to campaigns.
Guidance on marketing decisions
Ongoing senior input as the plan runs, through fractional CMO support where you need it.
Which kind of help?
Consultancy, fractional CMO or marketing agency.
They solve different problems. Knowing which you need saves paying for the wrong one.
| Compare | Consultancy project | Fractional CMO | Marketing agency |
|---|---|---|---|
| What you get | A diagnosis, priorities and a roadmap | Ongoing senior marketing leadership, part time | Delivery of specific channels, such as ads or SEO |
| How involved | A defined project with an end point | Regular time each month, inside your team | Ongoing delivery against a brief |
| What it owns | The recommendation | The marketing plan and decisions | The work it is briefed on |
| Best when | You need to know what to fix first | You need a marketing leader, not a full-time hire | You know what to do and need it done |
Sage Kite provides all three: consultancy and fractional CMO support here, and marketing execution through our marketing services.
How it works
How a consultancy engagement runs.
- 01
Discovery
Your goals, current situation, constraints and who decides.
- 02
Proposal
Scope, deliverables, timeline and price, agreed in writing.
- 03
Diagnosis
Interviews and a review of your offer, data, systems and team.
- 04
Priorities
Findings discussed with you, and the first changes agreed.
- 05
Roadmap
The order of work, owners and what each step needs.
- 06
Next stage
Your team runs it, we implement it, or a fractional CMO leads it.
Before and after
What we need from you, and what you receive.
What we need
Confirmed during discovery
- Time with the founder or leadership team
- Conversations with the people who sell and market
- Your offers, prices and target customers
- Access to sales, CRM and marketing data where it exists
- Previous plans, budgets and results
At the end
Final scope set in your proposal
- A written growth diagnosis
- Agreed, ranked priorities
- An implementation roadmap with owners
- AI recommendations, where in scope
- A walkthrough with your team
Is consultancy right for you?
Consultancy suits businesses deciding what comes next.
Usually a good fit
Founder-led and growing businesses that are about to invest in a CRM, campaigns or new hires and want to get the order right, that have outgrown what worked so far, or that need senior marketing judgment without a full-time CMO.
You may not need it first
If you already know what needs building, such as a CRM setup or an ads programme, start with CRM implementation or marketing. Discovery will still flag anything strategic that should be settled before work begins.
After the roadmap
The plan is the start of the work.
Consultancy sets the direction. These services carry it out, scoped around the same goal.
Questions
Consultancy FAQs
Understanding consultancy
What does a business growth consultant do?
A business growth consultant works out what is limiting a business's growth and what to change first. That usually means reviewing the offer, target customers, marketing channels, sales process, systems and team, then turning the findings into agreed priorities and a roadmap.
What is GTM consultancy?
GTM, or go-to-market, consultancy decides who a business should sell to, what it should offer them and how it should reach and convert them. It covers segments, positioning, pricing, channels and the sales process, and is useful before a launch or when growth from current channels has slowed.
What does a fractional CMO do?
A fractional CMO is a part-time chief marketing officer. They own the marketing plan, make or guide marketing decisions, direct the people and agencies doing the work, and report on what marketing returns, for a fraction of the time and cost of a full-time hire.
What is the difference between a fractional CMO and a marketing agency?
A fractional CMO decides what marketing should do and is accountable for the plan. An agency delivers specific work, such as ads or SEO, against a brief. Many businesses need both: someone to set direction and someone to execute it. Sage Kite provides fractional CMO support and, separately, marketing execution.
What does AI consultancy from Sage Kite cover?
It reviews where repetitive work happens across marketing, sales and operations, ranks the places where AI could help by value and risk, and recommends how to apply it, usually inside the tools you already use. Standalone AI agent development is not currently offered as a separate service.
Working together
What do we receive at the end of a consultancy project?
A growth diagnosis, agreed priorities and an implementation roadmap showing the order of work, who does each part and what it needs. The exact deliverables are set out in your proposal before work starts.
How long does a consultancy engagement take?
It depends on the scope. A focused diagnosis and roadmap is a defined project with an end point. Fractional CMO support is ongoing for an agreed period. The proposal sets out the timeline before work begins.
How is consultancy priced?
Every engagement starts with a discovery call. The proposal then sets out the scope, deliverables, timeline and price, so you know the cost before work starts.
Can Sage Kite carry out the roadmap?
Yes. Sage Kite can implement the systems, run the marketing and provide specialists to operate them, so the plan is not handed to someone else to interpret. You can also take the roadmap to your own team or other suppliers.
Do we need consultancy before a CRM or marketing project?
No. If you already know what needs building, you can start with CRM implementation or marketing directly. Discovery will flag anything strategic that should be settled first.
Know what to fix first.
A discovery call looks at where growth is getting stuck, what you have tried, and what a scoped consultancy engagement would cover.