Direct booking website for a cabin rental business, built on GoHighLevel

A website of his own, so guests can book directly.

Hemlock Reserve is a collection of luxury cabins in Kentucky, owned by Eric and Audra Thomas. Eric already rented through Airbnb and wanted a site of his own, to host every property side by side and take extra bookings directly. We built it on GoHighLevel.

A Sage Kite client project

The Hemlock Reserve cabin collection page: four cabins shown as photo cards, Hemlock and Jades, Hemlock and Jasper, Hemlock and Sapphire, and Hemlock and Pines, each with its location, sleeps 2, 1 bed, and Featured or New badges, under a dark header with a Book Now button — The Our Luxury Cabins collection on the live site.

4Cabins listed side by side on one website

2Kentucky towns covered: Wellington and Frenchburg

DirectBooking calendar on the cabin page

CouplesAn adults-only retreat, with the brand built around it

The requirement

Why a vacation rental owner needs a direct booking website as well as Airbnb

Eric owns several rental properties and lists them on Airbnb. He wanted a website of his own that hosts all of them in one place, so that he can book guests locally and, if he chooses, run ads without depending on Airbnb. The Airbnb listings stay available side by side. The website exists for the extra bookings.

One marketplace is not a business of your own
Listings on a marketplace live on someone else's platform. A website gives the owner a booking channel under his own brand.
All the properties in one place
Several cabins needed to be shown together, each with its own page, so a guest can compare them and choose.
A destination for local ads
Ads need somewhere to send people. A branded site with live availability gives them a place to book instead of a marketplace listing.

The solution

A GoHighLevel website for vacation rentals: a cabin collection, booking calendars and a story guests trust

We built a luxury, dark-themed website on GoHighLevel around one purpose: let a guest find a cabin, check dates and reserve directly. Jump to any feature below.

Cabin collection
Every property side by side
Cabin pages
Calendar, amenities and a Reserve button
Location privacy
Area map, exact address after booking
Brand story
The founders and the couples promise

Cabin collection

A cabin rental website that shows every property side by side and sends guests to book direct

The collection page is the owner's shop window. Each cabin is a large photo card with its name, location, how many it sleeps and how many beds, so a guest can compare in seconds.

The four cabins on the collection page
Cabin	Location	Sleeps	Badge
Hemlock & Jades	Wellington, KY	2 · 1 bed	Featured, New
Hemlock & Jasper	Wellington, KY	2 · 1 bed	Featured, New
Hemlock & Sapphire	Wellington, KY	2 · 1 bed	Featured
Hemlock & Pines	Frenchburg, KY	2 · 1 bed	New

The collection as listed on the live site (October 2026). The cabin photos are shown at the top of this page.

Every cabin in one placeFour properties across Wellington and Frenchburg, each with a photo, location, guest count and bed count.
Featured and New badgesBadges point guests to the standout and the newest cabins first.
A page and a URL for each cabinEvery cabin has its own page, which gives search and ads a specific place to land.
A Book Now button that follows the guestIt stays in the header on every page, so the next step is always one click away.

Cabin pages

Vacation rental booking calendar, amenities and guest information on each cabin page

Each cabin page answers what a guest needs before reserving: what is included, what the rules are, and whether their dates are free. The booking calendar sits beside the content, so the decision and the action happen on the same screen.

A Hemlock Reserve cabin page: a guest access notice and a Curated Amenities grid with icons for WiFi, ethernet connection, dedicated workspace, kitchen, refrigerator, microwave, cooking basics, dishes and silverware, stove, oven, coffee maker and toaster, beside an October 2026 availability calendar with a guests selector set to 2 adults and a Reserve button — A cabin page with the amenities grid and the booking calendar.

Availability calendar and guest selectorGuests choose dates and the number of adults, then press Reserve. Dates that cannot be booked are crossed out, and pricing appears once dates are selected.
A curated amenities gridIcons and short labels for WiFi, workspace, kitchen and more make a long list quick to scan.
Guest access and safety noticeParking, the fire pit and a clear warning about cliff drop-offs are on the page, so guests read them before they book.
Sleeping arrangements and a feature summaryThe page opens with what the cabin is, who it sleeps and how it is set up.

Location and privacy

Vacation rental location privacy: an area map for guests, with the exact address shared after booking

Guests want to know where a cabin is before they commit, and owners want their seclusion protected. Each cabin page has a "Where you'll be" map for the area, with a clear note that the exact location is provided after booking.

The Where you'll be section of a Hemlock Reserve cabin page: a grayscale Google map of the Wellington, Kentucky area with a pin, an Open in Maps button and directions button, and the note Exact location provided after booking, we protect the privacy of our guests and the seclusion of our properties — An embedded map, styled to match the dark theme, with the privacy note beneath it.

An embedded area map

A Google map shows the town and surroundings, with Open in Maps and directions controls.

Exact address after booking

The page states that the exact location is shared once a stay is booked.

Local context for search

The site's description names Red River Gorge and Cave Run Lake, the places guests actually search for.

Brand story

A luxury cabin rental brand built on a founders' story and an adults-only couples promise

A direct booking site has to give guests a reason to choose it over a marketplace. Hemlock Reserve's reason is its story: a retreat created by Eric and Audra Thomas for couples to disconnect from the noise and reconnect with each other.

The founders section of the Hemlock Reserve site: the heading Eric and Audra Thomas with a short story about creating a sanctuary for couples, beside a photo of Eric and Audra smiling at each other in winter jackets in a sandstone slot canyon — The founders' story on the live site.

The founders, by name and faceEric and Audra Thomas introduce the place in their own words, which builds trust that a marketplace listing cannot.
One clear audienceThe home page leads with "Rediscover Each Other" and an adults-only sanctuary for married couples.
A collection with a themeThe cabins carry gemstone names, Jades, Jasper and Sapphire, grouped under "Our Jewels" on the home page.
Pages that support the decisionExperience, Reviews, Journal, Our Mission and FAQ pages sit in the main menu.

The booking journey

From local ad or search to a direct booking in five steps

The website gives every route into the business the same path. Whether a guest arrives from a search, a social post or an ad, they land on a cabin, check dates and reserve.

Ad or searchLocal ads, Google or social

CollectionCompare every cabin

Cabin pageAmenities, rules, map

CalendarDates and guests

ReserveA direct booking

Illustration of the intended journey. Ads are an option the owner can use; the site is built so they have a destination.

Key deliverables

What Hemlock Reserve received: a direct booking channel of its own

A booking channel of its own

A branded website with availability calendars, so guests can reserve without going through a marketplace.

Every property together

One collection and one page per cabin, ready to take new properties as the portfolio grows.

A place to send ads

Landing destinations for local campaigns, so the owner can choose not to depend on Airbnb for every booking.

Platforms and site structure

What is on the site and the tools behind it

GoHighLevelThe platform the website is built on
Booking calendarAn embedded availability and reservation widget on cabin pages
Google MapsEmbedded area map on each cabin page
Main pagesCabins, Experience, Reviews, Journal, Our Mission, FAQ and Book
Legal pagesPrivacy policy, terms of service and refund policy
Mailing list and socialA subscribe option and links to Facebook, Instagram and YouTube

Who this approach suits

Direct booking websites for vacation rental owners who want a channel beyond Airbnb

Airbnb listings, side by side
Existing guests and reviews
Marketplace reach

Stays as it is

A brand and booking channel the owner controls
A destination for local ads
A story guests can trust

Added by the website

This approach suits owners with several cabins, villas or apartments who already rent through a marketplace and want extra bookings under their own brand.

Multi-property rental owners
Boutique and niche stays
Owners planning local ads